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You don't read the small print. We do.

Tell us what you need in a quick chat. We read the wording of insurance policies from leading insurers and show you which ones cover what you need, with live prices.

Backed by Aviva & Founders Factory

Founders FactoryAviva

The Problem

The cheapest insurance isn’t the right insurance.

We know this the hard way. In 2023, after a storm battered the UK, our founder found himself staring at a ruined roof. He wasn't worried - he was insured. Then came the small print. His claim was rejected because of a buried clause: the roof hadn't been replaced in the last 15 years. Of course it hadn't, it's a roof... It was an exclusion he didn't know to look for. He’d assumed all policies are pretty much the same and bought the cheapest from a price comparison site. Comparison sites are great at finding cheap policies, but who can help you to work out which insurance you need? That's what Prompted is for.

The Solution

How we help you find insurance that meets your needs

The Prompted system works out what insurance needs to cover, it then compares the small print of over 100 insurance policies from leading insurers to identify which do and don't meet those needs (this is part of our non-advisory intermediary service).

Tell us what you need

Tell us what you need in a quick chat. We read the wording of over 100 insurance policies to show which cover needs like yours, with live prices.

We scan the market and the small print

Comparison sites match on price. We match on substance and price. Our AI compares the policy wording of insurance policies to find which do and don't meet the needs of someone like you.

We understand the policy and compare on price

We identify the insurance that actually covers what someone like you needs. We give clear explanations of what each policy covers, so you have confidence you're not overpaying for cover you'll never use - or underpaying for cover that falls short.

Your flight to Spain is delayed overnight and you're stuck buying meals for the family.

Tesco | Economy Single Trip

Covered

Pays from 6 hours: £100 for the first day if you keep receipts, £50 if you don't. No excess.

LV= | Essential Single Trip

Not covered

No payout, and no upgrade adds delay cover at any price.

Ready to find insurance you actually need?

Tell us about your trip or your business, and we'll compare policies and prices.