More people are using AI assistants to look for insurance.
Contact us if you're an insurer who wants to offer products to AI agents. Our current focus is travel and small business.
Backed by Aviva & Founders Factory
Why?
Prompted offers a way for insurers to provide quotes to AI agents. Today.
We want to talk with insurers looking to distribute their products via AI agents. We can help insurers to optimise their products and pricing for AI agents and we have analysis tools to help. Our focus is travel and small business insurance. We are also working on a way to help AI agents explain what cover a trip or business needs, so the user can decide what fits.
What?
Three problems that Prompted is solving
AI agent-specific policies and pricing
We’re building a distribution mechanism and working with insurers to design insurance policies specifically for AI agents.
Resolving AI agent inputs
We’re building guardrails around what an AI agent can display to a user who is searching for insurance policies and prices.
Meeting user needs
We’re building an analysis tool to help AI agents and their users assess whether a policy meets their needs.
Who?
Built by insurance and technology people
Prompted is a UK insurtech. It received incubator funding from the Aviva x Founders Factory programme and raised pre-seed funding from insurance industry angels. It was founded in 2025 by Freddie Gjertsen and Steve Talbot, combining experience in insurance distribution, technology, AI and startups. Prompted Limited is an appointed representative of Innovative Risk Labs Limited, which is authorised and regulated by the Financial Conduct Authority (FRN 609155). Prompted arranges insurance; it does not give advice - users should check that the cover meets the needs of their trip.