You don't read the small print. We do.
We're the only comparison service that actually reads the wording of insurance polices. We help you find the insurance you need, not just the cheapest!
FCA authorised and backed by:
The Problem
The cheapest insurance isn’t the right insurance.
We know this the hard way. In 2023, after a storm battered the UK, our founder found himself staring at a ruined roof. He wasn't worried - he was insured. Then came the small print. His claim was rejected because of a buried clause: the roof hadn't been replaced in the last 15 years. Of course it hadn't, it's a roof... It was an exclusion he didn't know to look for. He’d assumed all policies are pretty much the same and bought the cheapest from a price comparison site. Comparison sites are great at finding cheap policies, but who can find you the right insurance? That's what Prompted is for. We find you the right insurance at the right price.
The Solution
How we help you find the right insurance
Our custom AI works out exactly what you need from your insurance, it then compares the small print of over 30 leading insurers to identify which do and don't offer the cover you need.
Tell us what you need
Our AI reviews your answers against insurer small print to find cover that matches the needs of someone like you. No jargon, no upselling.
We scan the market and the small print
Comparison sites match on price. We match on substance and price. Our AI compares the policy wording of insurance policies to find which do and don't meet the needs of someone like you.
We understand the policy and get a great price!
We identify the insurance that actually covers what someone like you needs. We give clear explanations of what each policy covers, so you have confidence you're not overpaying for cover you'll never use - or underpaying for cover that falls short.
Your flight to Spain is delayed overnight and you're stuck buying meals for the family.
Tesco | Economy Single Trip
Pays from 6 hours: £100 for the first day if you keep receipts, £50 if you don't. No excess.
LV= | Essential Single Trip
No payout, and no upgrade adds delay cover at any price.
Having the right insurance makes a difference
Travel insurance
Only a quarter of insurance premiums are paid out in claims
Travel insurance claims are rejected
Average travel insurance claim
Business insurance
Most small business owners don't know what professional liability insurance covers
Of small businesses with insurance are under-insured
Paid out every day in business liability claims
Ready to find great insurance?
Tell us about your trip or your business, and we'll compare insurance policies and prices.